How Do You Plan to Conduct a Comprehensive SEO Audit for A Website?

Posted at: 28 May, 2024 | Category: Digital Marketing | Author: DSOM

Website audit reports are the essence of giving your site a comprehensive checkup, as the case maybe you have not audited your website before. But there are some ways to audit your site if you don't know how to do an SEO audit there are some suggestions, SEO Audit is an essential component for your site to make new strategies to beat your competitor's site. The Audit is also important if your site is giving less traffic or your website needs to be properly optimized for search.

What is an SEO audit?

The Procedure of analyzing and reviewing how decently your web presence relates to the best practices. It is the first step to creating a fulfillment plan with appreciable results.

Tell about some SEO tools.

1 Google search console (GSC)

It is a free service offered by Google which helps you monitor and maintain your site performance.

2 Google Analytics.

It is a tool for analyzing and tracking your website's performance or SEO is a set of strategies for improving a website's ranking in Search engine results.

3 Google Keyword planner

Keyword planner helps you search keywords for your search push. You can use this tool for free to discover new keywords that will help you rank your website.

4 Moz pro

This free extension tool makes it easy to get links and do all your SEO.

5 Spy Fu

It is a manageable tool that lets you know what keywords your competitors are targeting.

6 SEMrush

It is an all-in-one tool suite for improving website visibility and discovering marketing sights.

7 Ahrefs

It is an SEO software that contains tools for Link building and keyword research.

How to do an SEO audit?

1 Run your website URL under a site audit tool.

Before you get started you must find a website auditing tool that can help you URL – Definition | WEB flow Glossary. Inspect how your website is performing. When you use audit software through your website, you can get unique recommendations and examine how your page is performing.

2 Make your site speed fast.

It is essential that your site loads quickly, the main reason for not getting your website at the top is the page speed factor. It is an important user experience factor; data shows that the slower a page loads. There will be a higher chance that the users will not return to your website.

3 Analyze all internal links and backlinks.

Internal links are an essential part of SEO- Make an easy step for search engines to crawl your website.They help users direct your website.

Backlinks - Keyword gap tool to find great and effective opportunities, you can use backlinks.

4 Improve your top pages.

Take a look at specific pages to analyze their performance and find ways to improve them. There is a tool that will help you [ On page SEO checker].

5 Find technical errors.

Technical errors affect the performance of the website and can negatively impact the user's experience. If you can understand that the traffic from your website is decreasing then a technical error could be a reason.

6 Determine SEO problems.

Now, you have to focus on SEO-related issues so that you can get a ranking on Google. For this, you can improve your Tittles, Alt text, Meta Descriptions, etc.

7 Duplicate versions of your website.

It is very important to ensure that Google is indexing only one category of your site. Your site could sit on various categories of URL [Uniform Resource Locator]. For example,https://www.yoursite.com

8 Analyze design and User experience.

The software has heatmaps that draw the most attention and what consumers are reading. This type of procedure will let you know how the overall design and user experience are influencing your visitors.