Photoshop, PowerPoint Slideshow and Video Making in digital marketing

Photoshop is photo editing, image creation and graphic design software developed and manufactured by the Adobe Company in 1988. The software allows users to manipulate, crop, resize, and correct color on digital photos. The software is particularly popular amongst professional photographers and graphic designers. 

In addition to this, there are various tools that can help you make the changes according to your wishes in the software. Photoshop can edit the picture in any picture and create new designs. 

Nowadays this software is used mainly by creating photos, making albums, making flakes, making posters, and book covers etc.

Features of Photoshop:

• Files made in Photoshop can be easily inserted into web pages.
• The work of Photoshop can also be removed by an undo option. 
• In this, the history palette has been provided in which the list of old works is shown, using this palette can bring the photo or image in the old condition. 
• Photoshop has many tools to select the image by which different parts of the image can be selected. With this feature, any photo can be easily done in Photoshop. 
• In Photoshop, it can be done in Photoshop very fast and easy to repair or change the desired colors. 
• Photoshop has many effective tools, with the help of which can easily insert different effects in the photo. 
• Photoshop can easily change the size of any image and the image can also be rotated. 
• In Photoshop, the layer is used to work smoothly on the image, through the layer feature; we can work on it by dividing the image into different parts. 
• The image created by Photoshop can be saved in different image extensions such as Bitmap, GIF, JPG, PNG, PDF etc.

PowerPoint Slideshow (PPT) 

A PowerPoint slideshow is also known as a PowerPoint presentation (PPT) 

A PowerPoint slideshow (PPT) is a presentation created on software from Microsoft that allows users to add audio and video features to provide better visual impact. It is considered to be a multimedia technology and also acts as a tool for collaboration and content sharing. PowerPoint slideshows are also flexible, allowing presenters to customize the slides to fit their needs. 

PowerPoint slideshows are considered to be one of the easiest, most useful and most accessible methods to create and present visual aids. Reordering the presentation is easy with the drag-and-drop feature. It helps to improve audience focus, increase visual impact and also increase interactivity and spontaneity during a presentation. PPT files are used for creating presentations in the home and business environments.

The Many wonderful Uses of PowerPoint: 

• Use PowerPoint in lectures, seminars, business presentations, sales pitches, and similar activities.  
• Use PowerPoint to make tutorial slideshows and videos.  
• Use PowerPoint to make info graphics, visual resumes, and other graphics.  
• Use PowerPoint to make photo slideshows 

Video Making 

How to make SEO- friendly Videos 

Online videos have become a very useful method for sharing information. YouTube is one of the most searched websites in the world today, with over 800 million individual and unique visits each and every month. This is second only to Google, which makes it a great place to market your business, promote an online course or providing information to your target audience. 

By applying these video SEO techniques, you can make your videos search engine friendly and to improve your chances of attracting new viewers and to maximize your position on the search engine rankings for YouTube and through other search engines, including Google, use the following tips to help make your video more SEO friendly:

Make sure it loads quickly – We live in a “give it to me now” world so it is vital to make sure that when a visitor clicks on your video it begins right away. Videos that take too long to load often encourage viewers to close the window and move on to the next. Before uploading your video to one of the many platforms available consider the video’s file size and resolution requirements. These two factors will have a large impact on the video’s load time.  

Create a relevant and effective title – The title for your video should explain what your video is about in a clear and concise manner. Use keywords in the title that are relevant to your video content.  

Optimize the content around the video – You shouldn’t just have a video up and nothing else. Google and other search engines will crawl through everything on the page to determine relevance. This means that you should include keyword-rich descriptions along with your videos. 

Add links in the videos – Add links at the end of your video that link to other videos. You can do this on YouTube using their Annotations tool. Links can help to provide more views for your other videos and can result in traffic to other pages as well – all of which can benefit your search engine ranking. In addition to adding links in the videos themselves, consider adding a link to the description as well.  

Use keywords in the URL – Don’t just use a generic URL. Search engines such as Google will use the URL of your videos in order to identify your video content. Because of this, use keywords that relate to your video content. This only works if you display one video a page – so don’t post more than one video on each page.  

Post on YouTube – YouTube isn’t just a video hosting service, it’s also a search engine in itself. In fact, it’s the second biggest search engine behind Google. Once you upload your video to YouTube, you can use embed code to embed it to your website to improve your SEO even more.  

Encourage social interactions – Google uses social signals as a major factor for determining search engine rankings. So allow comments on your video and encourage social sharing by adding social share buttons to your video, making it easy for viewers to post your video on their social profiles with the click of a button.  

Group your videos – If you have a few videos on different subjects, it is a good idea to group similar videos into playlists. It will naturally lead viewers with an interest in a subject to click through related videos, improving your SEO. 

It will improve viewership of your videos and boost brand exposure by using these tips in order to improve the SEO of your video content.