SEO COURSE SYLLABUS OF 2022

1. Introduction to SEO

SEO is also known as Search Engine Optimization. It is a technic to rank websites on search engines. If we will optimize our website as per the guidelines then get a better position on SERP & we can increase the quantity & quality of traffic. In this, we will discuss basic terms of SEO like – Search engines, Google crawlers, Types of SEO, Google’s SEO algorithm, SEO tools, and why we need it?

2. Technical SEO

In the Technical SEO course, we will discuss the technical SEO factors required to optimize & how we can make websites free from technical errors. Its main aim is to improve crawling & indexing. In this, we will clear these topics like- Technical SEO & Its Ranking factors, Types of meta tags, Website architecture Optimization, Breadcrumbs, Permalinks, Canonicalization, Robots.txt file, Setup of CDN, Installation of SSL, XML&HTML Sitemap creation, Google Search Console & Google analytics.

3. Keyword Research Process

Keyword research is most important in SEO. It is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization. Without the right keywords, you cannot rank your website in SERP. In keyword research we will learn about these topics – What are keywords, Analysis of keywords using free & paid tools, Analysis of keywords using chrome extension, how to find hidden keywords of your sites, and LSI keywords.

4. Content Planning & Creation

For any website content is very important. It helps SEO to boost the ranking of any website. This topic discusses Content Research, Video content making, Content Structure, and Content planning with keywords.

5. On-Page SEO

On-Page SEO is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. On-Page SEO training we teach optimization of the content of web pages. That can be either a post or a page on a website. In On-Page SEO we will learn about these topics –

• On-Page overview
• Title Optimization
• Content Optimization
• Header Tags Optimization
• Image Optimization
• Internal Links
• Outbound links
• Schema Markup
• Sitemap
• ALT tagBroken links
• Dofollow links
• Nofollow links
• Rich snippet
• Open Graph

6. Off-Page SEO

In this technique of optimization, whatever step we will take to optimize a website, will be out of the website. In this, we will discuss the following topics-

• Off-Page Overview
• Blog posting
• Blog commenting
• Directory submission
• Classified submission
• Social bookmarking
• Profile Backlinks
• Guest posting
• Q&A Sites
• Submit Testimonials
• Local Business Listing
• Natural Backlinks
• Newspaper subscriptions
• Forum posting
• Document sharing
• Press Release
• Article submission

7. Avoid Negative SEO

Negative SEO is a mistake done by us, knowingly or unknowingly. It is the practice of using black hats and unethical techniques to sabotage a competitor’s ranking in search engines. In this negative SEO we will learn about these topics - Black hat SEO, what comes under Negative SEO, avoiding duplicate content on your website, and what steps should you take to defend against negative SEO.

8. Local SEO

Local SEO is a Search engine optimization that increases the search visibility of your business in local search results on google. – about Local SEO & its importance, Setup of Google my business (GMB), Citations & its benefits, and how to optimize GMB listing.

9. YouTube SEO

• YouTube SEO ranking factors
• Description optimization
• Video optimization
• Title optimization
• Thumbnail Optimization
• How to gain YouTube subscribers.

10. Analysis

An analysis is an important part of making a plan while optimizing a website. It helps you to observe website performance.