Skills to excel in Digital Marketing Field

Today’s world is technology-driven and the economy demands marketers and entrepreneurs that are technology acclimatized and working continuously to expand their knowledge in the field of digital marketing. Digital marketing is one of the fast-growing fields with people getting deep into the field of content marketing, SEO, Social marketing and much more making it a world of various opportunities.

With companies looking for professional digital marketers to excel in their business digitally here are some of the basic traits or skills that a digital marketing professional should possess that will set you apart from others in the competition.

Content creation

What sets you apart from your competitors is how unique and relevant your content is. Content is the heart of the website which ultimately reflects the company’s potential to engage its audience on the website. It is always recommended to keep your content evergreen so that you remain relevant today and in the future. Content is important not only for a website but also in social marketing, email marketing, and Linkedin, where you have to be precise and effective in your writing to captivate the audience.

Photo and video editing basics

Beyond the basic design skills, you should also have an aptness for photo and video editing as a digital marketer. In the digital marketing field, you are at all times exposed to visual content be it videos or images so you need to have a basic understanding of photo video editing tools to be time-efficient and cost-efficient. You do not have to be an adobe premiere or photoshop today we have plenty of free tools for marketers with preset templates and design.

One of the app or tool is Canva which provide you with video and image editing features that are easy to understand and apply.

Office- spreadsheets and slides

Being a digital marketer it is very important to keep a track of different data which could be recorded in excel as spreadsheets. You need to have an understanding of certain advance excel terms including conditional formatting, data validation, and sometimes look up to keep your data organized.

Apart from excel you need to have a knack for PowerPoint also. Presentations on PowerPoint help to keep your team organized and communicate effectively. At the same time, certain decks of presentations is used in some projects to make them easy to understand and presentable for a digital marketer to explain.

SEO and SEM

Google algorithm is advancing continuously with this changing speed the keyword aspects and google analytics are skyrocketing a digital marketer has to be shrewd to analyze these changes and work effectively. SEO(Search Engine Optimization)is one of the skills that a digital marketer has to work on continuously to have a better understanding of the dynamics of optimization and running a successful digital marketing campaign. SEO not only helps in better understanding of the customer but also helps in identifying your target audience.

WordPress

Early-stage startups use open source like WordPress to create websites, publish blogs, sales pages, forms, etc many companies uses their own CMS i.e. content management system. Either way, it is important to be acquainted with the terms and tools of the website including publishing, adding or editing, etc.

You can install a free WordPress site to practice making a website, publish, edit and add content and try adding plugins to extend your site functionality.

Communication skills

A digital marketer works as a coordinator among different departments of the office. Good communication skills include variables like spreading impactful messages, building relationships, and establishing trust. He needs to communicate his ideas to the team and at the same time encourage the team to propel ideas that would cumulate new audience/customers.

Basic design principles

A digital marketer’s job is to attract new users and convince them to be the customers. UX/UI plays an important role in retaining the users. The look and feel of your site, UI i.e. user interface which implies how effortlessly your site opens, and other aspects that leads to retention or bouncing back of users from your website.UI i.e. user experience that ultimately leads to more purchases and also building trust through return customers.

You do not need to be a design expert but should have a general understanding of the basics of design formulations. You can work yourself using certain tools including f tools like photoshop or free tools like  Canva that are ideal for digital marketers.