What Is SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. SEO is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on the website from search engines. In digital marketing, SEO is considered as one of the most effective channels for getting visibility, traffic on the website without spending too much. SEO covers both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines including Google, Bing, Yahoo, and other search engines. 

Things to know about SEO 

1. SEO is a long term strategy.

2. SEO is part of inbound marketing and Search Engine Marketing.

3. SEO gives you better ROI compared to other channels.

4. Search Engine Optimization is difficult, complex and time-consuming. But, delivers better results if implemented properly. 

Techniques used in Search Engine Optimization 

SEO is a technique of boosting your website’s rankings on search engines and is increasingly being used by most small and big businesses and platforms. This is a method through which a business or a website can gain more popularity and visibility among consumers and can hence boost its profits. SEO contains 3 techniques that are: 

·         White Hat SEO

·         Black Hat SEO

·         Grey Hat SEO